“End Game” is a song by American singer-songwriter Taylor Swift, featuring British singer Ed Sheeran and American rapper Future, recorded for her sixth studio album, Reputation (2017). The track, written by the trio of artists and producers Max Martin and Shellback, was first released in France as the album’s third single on November 14, 2017. It was later sent to contemporary hit radio on December 3, 2017 in the United States
The song debuted at number 86 on the Billboard Hot 100 on the date ending December 9, 2017 due to its strong digital sales.The following week it moved up to number 83 and then in its third week it reached its peak position at number 36 giving Swift her 55th top forty hit. The song has since peaked at number 10 on the Billboard Mainstream Top 40. It has also peaked at number 16 on the Adult Top 40 and number 25 on the Rhythmic Songs.
The song has also peaked at number 52 in Australia, number 53 in Canada, number 84 in Philippines, number 87 in the UK, number 94 in Slovakia and number 99 in Czech Republic although the song has not been released as a single in these countries yet. In New Zealand it has peaked at number 2 on the Heatseeker chart.
In early December, Sheeran confirmed that a music video for the song will be released.
On January 10, 2018 Swift revealed through her social media app “The Swift Life” that the music video for the song would be released on January 12 and that the video’s teaser would premiere on Good Morning America. She also posted a few pictures from the video as well. The next day, Swift posted the teaser for the video on social media.
On January 12th, 2018, the video debuted on Swift’s Vevo channel. It is Swift’s seventh video directed by Joseph Kahn. The video shows Swift partying with Future on a yacht in Miami, Florida, Sheeran at a nightclub in Tokyo, Japan, and various friends on a double decker bus in London, England. In a Miami scene Swift was seen riding a car worth $500,000. In one of the London scenes Taylor is seen sitting on a bar playing Snake on a handheld game console, rides a motorcycle through Tokyo while wearing a snakeskin suit, and sips drinks through a snake straw, all references to her “snake” reputation.The video gained 14.4 million views within 24 hours of upload on YouTube. As of January 2018 the video has gained over 40 million views on YouTube.