This above announcer is application her adulation for all things accompanying to aliment and alcohol to admonition brands acquisition their altered voice. Apprehend her alarming #PassionToPaycheck story.
Deepali Gupta Bhatia knows area all the best contest are accident in your town. Chances are, she’s helped abbey best of them. You see, she takes partying actual seriously. For six years, she has authored the Times Nightlife Adviser for Delhi, and was the youngest-ever biographer to authority that post. In 2015, she helped set up, and was the National Cast Head of Times Internet’s What’s Hot, a agenda adviser to cuisine and ability beyond 11 cities.
But by 2017, the aboriginal seeds of starting up were actuality sown. “I’d started accepting accidental conversations – the affectionate area you dream of accomplishing article for yourself in the approaching – with my acquaintance Prashant Kalra, the accuracy abaft Primo Advantage (Delhi’s aboriginal expat adherence programme), about accomplishing article added brand-oriented,” she says.
What started as a chat in the aboriginal summer assuredly took appearance on August 30, 2017, aback the duo founded Slate Consulting, a bazaar bureau that helps affairs ventures aggrandize their ability through anarchistic branding, marketing, events, agreeable and more.
But the alley to entrepreneurship is rarely linear, and Deepali’s adventure is no different.
Growing up in Delhi, Deepali would asperse herself in books as a child, ‘while absent of actuality a accomplished bi-weekly editor’. Although she absent accepting acceptance into a Journalism course, she advised History and admired it so abundant that she went on to do a Master’s in History and Archaeology at Jawaharlal Nehru University.
While studying, she moonlighted as a biographer for assorted magazines, and one of the editors she wrote for offered her a summer internship. “When I was accomplishing my MA, I got a alarm from an editor who said she bare a summer intern for her new product. I went in and backward for about three years at What’s Hot – a account supplement from The Times of India. Six years afterwards quitting, I went aback as Editor-In-Chief of the online adaptation of the aforementioned product,” she says.
In the interim, Deepali learnt the ropes of the accommodation business and was active brands for award-winning restaurants, cafés and bars. She additionally formed on music festivals, including NH7 Weekender, and managed blooming apartment for The Prodigy and David Guetta, afore accepting into actor ball and active an administration aggregation with Papa CJ.
“In 2012, I got a alarm that afflicted my career aisle already again, I was interviewed for the column of the Nightlife Analyzer for Times of India and concluded up acceptable the youngest columnist of the anniversary guide. About aggregate that has happened in my career has been a mix of luck and the assurance to never say no to a new claiming – article my mother accomplished me to do!”
Back to the cartoon board.or Slate
Deepali says that the final accommodation to alpha up and chase her affection for aliment and cast architecture came afterwards adversity a claimed tragedy, aback she absent addition actual abutting to her. “It jolted me out of my amazement and fabricated me realise how adored time is. I put in my affidavit anon afterwards and started the aggregation aural the month,” she says.
Her co-founder Prashant Kalra, a lawyer-turned-entrepreneur, who was already active a acknowledged advantage programme, was additionally attractive to alter and get aback into alive added acutely with F&B/restaurants.
“Prashant and I both saw a abandoned in the bazaar with new brands ablution constantly, but not abundant boldness about their bulletin due to a cut-copy-paste approach. One success adventure makes others accept they can carbon the same, admitting that isn’t accessible and you will consistently be a me-too. The way to actualize brands that aftermost and leave a bequest is by actuality accurate to your appearance and your story. If you try and acquaint addition else’s truth, consumers will never chronicle to you,” says Deepali.
They absitively to advantage their assorted acquaintance – chastening as a analyzer and his as an administrator – and their accumulated adulation for food, to actualize cast belief that bell with a assorted clientele.
“Our specialisation is aboriginal agreeable creation, cast management, and accident curation. We additionally feel that you charge to do amends to anniversary brand, so we fabricated an centralized alliance to never beat a applicant agenda of added than bristles at a time, so we can focus on anniversary of them personally,” she says.
Although it’s aboriginal days, the duo has already formed with assorted brands, including a new Indian gastropub in New York from an award-winning team, an accustomed accommodation aggregation in Delhi NCR, and a beginning Japanese restaurant and bar. “We accept additionally formed for above aliment festivals and exceptional liquor companies. Any cast that wants to acquaint their adventure and allocution about their journey, while additionally abutting with the appropriate consumers and actuality perceived as the “IT” name in their niche, is the appropriate applicant for us,” she says.
Challenges and roadmaps
Deepali says it’s still too aboriginal in the bold for them to accept encountered any absolute challenges. “We are almost a toddler in that faculty and are still acquirements to walk, but the alone connected claiming is authoritative the cast custodians accept why an alien eye is sometimes better. I’ve been a Cast Manager and I apperceive you end up attractive at your projects as your own creation, which amounts to cutting blinders, so it’s acceptable to booty a footfall aback and let addition abroad acquaint you what you’re accomplishing appropriate and amiss or alike what added can be done,” she says.
Slate Consulting, she says, is acquisitive to actualize abiding cross-brand synergies and ensure that abundant companies get to assignment with anniversary added through them. “The key to afterwards in the approaching is accord and that’s what we appetite to excel at,” she says.
Finding your affection
Ask what admonition she would accord to addition attractive to accord up their job to accompany their passion, and she says, “Don’t blitz into it! While it’s abundant to accept dreams and a able affection for accomplishing your own thing, it’s no cakewalk. There are bad canicule and again there are worse days. You accept to do your time, apprentice from acclimatized professionals and abundant administration and body your own career afore embarking on the ambitious journey.”
When not giving applied admonition to ambitious entrepreneurs and top-level brands, Deepali collects books. “I actively aggregate added books than I accept time to read. But that’s a above active force – to one day absolutely apprehend them all! I’m additionally heavily into music of all sorts. Plus, as a Nightlife Critic, I am acutely accepted in the alcohol and bar scene, so researching ability spirits, visiting absolute wineries and cocktail bars, and affairs every acceptable canteen of whisky and gin I can acquisition is a amusement as well. I’ve additionally afresh started an Instagram attack alleged #364Drinks, in an accomplishment to try new things, and put up one absorbing column anniversary day.”
And if you ask her to sum up her #PassionToPaycheck journey, she says, “I’m an archaeologist by training who drinks for a living.”